Emerging Tobacco Products

Conventional cigarettes represent the biggest percentage of manufactured tobacco products in the world, accounting for about 96% of total tobacco sales. Cigarettes are also the most common way that people use tobacco in the United States and globally.

However, many people use tobacco products that aren’t cigarettes and these are often called Other Tobacco Products (OTPs). Some new, emerging products are beginning to gain popularity and market share as many people either switch from conventional cigarettes to other products or use these new products in conjunction with smoking cigarettes. Although there are many more, some of these emerging tobacco products include cigars, cigarillos, and little cigars; electronic cigarettes; and hookah.

Cigars, Cigarillos, Little Cigars

Cigars come in many shapes and sizes, but all types are made of air-cured and fermented tobacco rolled together with a tobacco-leaf wrapper. There are three major types of cigars sold in the United States: large cigars, cigarillos, and little cigars (cigarette-sized).

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Electronic Cigarettes (E-cigarettes)

Electronic cigarettes, or e-cigarettes as they are more commonly known, are nicotine-delivery devices that sometimes look like cigarettes in shape, size, and general appearance. These battery-powered devices usually include a battery component, a vaporizer or atomizer, and a cartridge with a mouthpiece.

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Read more about the NTPC’s position statement on e-cigarettes.

Read Southern Nevada Health District’s 2015 Health Advisory on E-cigarettes: A Summary of Public Health Risks of Electronic Cigarettes.


Hookahs, or waterpipes, are a reemerging trend in the 21st century, giving renewed popularity to an old form of tobacco use. Originally used in ancient Persia and India, globalization and new flavored tobaccos brought hookah to Europe and the United States and increased its popularity among 18 to 24 year olds and college students, who believe it to be safe. However, misperceptions about the safety of hookah use are widespread and need to be addressed.

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